When Luca Ruggenenti asked me to design his first music CD booklet I accepted blindly. As soon as I’ve listened to the music (recorded at Stefano Castagna Studio and produced by Giovanni Ferrario) and learned the stories behind the lyrics I decided to make something completely out of standards. Once discussed the concept and the prints budget I started researching and sketching the artworks. The first idea was to make a pop-up booklet containing the CD, but I had no time and budget to project seven or more pop-up pages (each pop-up has its hollow punch, bends and glow areas). That’s why I focused on just one big pop-up (the fox) and an unconventional way to present the compact disc inside the booklet.

It’s not easy to get good print quality with reasonable prices (I’m near Brescia, Italy) and it’s even more difficult to find a small printing company interested in follow such a small and complex project (we print only 500 copies the first round). Hollow punches, bends, glow, hard cover, three kind of paper hand assembled. There was no time to make any print test because the dead line was too short: this happens most of the time and can have very funny consequences. All in all I’m very satisfied with the result and I wish to keep working on print projects (every day more rare).

“Sillón 8, un nuevo periódico gratuito que se acerca a la cultura de modo divertido, brillante y dinámico, es una publicación totalmente criolla que sin embargo deja siempre sus puertas abiertas al mundo que se encuentra fuera de nuestras fronteras terrestres y mentales. Es un periódico trimestral en el cual todos podemos participar, en el cual todos tenemos un espacio para decir lo que pensamos, para que la riqueza creativa de nuestra tierra llegue a todos los rincones donde las personas quieran compartir y aprender.”

www.sillon8.com

@identity #thinkless

The meaning of the word identity is changing fast. My online profile is getting more and more important in my daily life and it’s not something just related to the screen anymore. Social networks logos are becoming strong brands and when I think how they interfere with myself, I image an identity function (with me, the community and the society) where I can morph my surroundings to best fit in, or just reverse the equation (vice-versa) causing a kind of freedom to express myself and communicate. But also, by definition, the identity function always returns the same value that was used as its argument, changing the hot spot from the result to the process to solve it. I find this path very interesting because it has affected all the people I know but still in so many different way that turns difficult explain the equation or understand what was their start.

2008 | Giovanni Ferrario, Headquarter Delirium, booklet cd design

It’s been a long time I’m working with Giovanni over his visual identity (years ago I did his website and press shots). Last year I designed his fisrt booklet cd released as Giovanni Ferrario (his last project was published as Micevice). We usualy collaborate remote, becouse both of us are used to travel quite often, and this time was funny becouse he was in Italy, I was in Berlin and the publisher was in Luxembur.
The fisrt design project concept was about a journey on four wheels, with pictures from travels I did using a SuperSampler Lomo camera (absolute fun!). But after a discussion with the publisher over the cover I decided to change the whole concept using only one picture and keep it clean with an easy to read booklet. Below some skratch from the first idea.

2007 | Finenco Arch., architectural design firm, print communications

See the complete design project

2007 | Milan, Roberto Abbadati food performance Flayer menu

www.robertoabbadati.it

See the complete design project

2007 | Francesco Cancarini, photographer, business card

www.francisphotograph.com

See the complete design project

Some of the many invitation cards I made to present new works or projects, during NO PLACE FOR SPACE multitask apartment.

2004 – 2007