After almost 5 years I have re-designed Roberto Abbadati (the Chef) website. We had a long run together and we shared precious professional experiences: food vs. typography, knifes vs. html.
Since then I’m working on his visual communication, making different sort of thing, such business cards, menu graphic design and branding. This year I’ve rebuilt his brand strategy and made it more straight and simple: only three leading services (catering, consulting and teaching), plus a special “food project” every 6 months (soon we’ll launch it, stay tuned). I’ve merged his newsletter and news into an integrated blog and we have also explored some social networks (facebook, linkedin and issue): he knows so many crazy stuff it’s a pity not share! We decided not to spend even one cent in advertising and develop a solid SEO and gain something day by day (no rush in the kitchen!?).
I’ve used wordpress as web platform and I can tell is a better and better tool for web design. It made me want to develop a Creative Commons theme to use for my new thinkless website and share. I also wanted to make it mobile ready and follow the w3c standars.
