Imager
Inspiration ‘à la carte’: food as mean of expression.
Imager is an interactive short movie.
Newly picked visions and images dressed with moisturizing creative power. Crunchy extra bits and tangy interaction.
Chill before serving to let the flavors mingle nicely.
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Raccolta di ispirazioni gustative. Immagini, suoni e parole attraverso il cibo.
Imager è un cortometraggio interattivo.
Un’insalata di immagini e visioni con un filo conduttore extravergine ed un pizzico di immaginazione.
Aggiunta di ingredienti speciali, interazione qb.
This project is the product of a very prolific collaboration between many experts from different areas. I was really honored to direct a team of eleven people (mostly from llot creative network) belonging to such diverse creative fields. The crew was formed by a Chef, movie directors, a graphic designer, a developer, a director of photography, a music composer and copywriters. It has been a grate and peculiar experience, as art director, to coordinate this project especially considering that the collaboration was spread through four different countries and that every step of the work had been discussed and finalized online (it hasn’t been so effortless to write a brief for a shooting day and be on location just virtually!). During the progress of Imager I learned to trust even more my colleagues’ professionalism and to be more accurate on briefs and directions.
Imager was launched on 5th of May 2009 after a social network viral campaign (mostly facebook, twitter, youtube, vimeo) with a cool trailer video (from Davide Franzoni).
Read more: imager press PDF (IT – EN)
