2008 | Muovo, truck and alternative advertising, Flash website
Extra Ordinary ADV. Muovo crede nell’innovazione e nella ricerca. Evitia i luoghi comuni e il sovraffollamento visivo, selezionando solo spazi extra ordinari. Progettia, sviluppa ed allestisce spazi pubblicitari innovativi, dinamici e ad alto impatto.
www.muovo.net (website offline)
2008 | Format, progetti abitativi, corporate identity
Format is a design company from Torino, Italy, that offers a wide range of tailor made design solutions.
“Format propone soluzioni abitative contemporanee e progetti di design, con grande attenzione al trend attuale ed all’originalità .”
The project, started as a redesign, changed completely the visual identity of the company. The first thing to do was to choose a new name (before was “Spinello”) and a new tag name (the old one was “mobili”). After a few months of researching and exchanging ideas I came up with “Format, progetti abitativi”. We decided to redesign everything, but at the same time create some standards to make the corporate identity extremely easy to use. I ended up with simple square modules and well balanced color palette. The project is still on going: new flickr account, soon on facebook and a cool external project.
2008 | Giovanni Ferrario, Headquarter Delirium, booklet cd design
It’s been a long time I’m working with Giovanni over his visual identity (years ago I did his website and press shots). Last year I designed his fisrt booklet cd released as Giovanni Ferrario (his last project was published as Micevice). We usualy collaborate remote, becouse both of us are used to travel quite often, and this time was funny becouse he was in Italy, I was in Berlin and the publisher was in Luxembur.
The fisrt design project concept was about a journey on four wheels, with pictures from travels I did using a SuperSampler Lomo camera (absolute fun!). But after a discussion with the publisher over the cover I decided to change the whole concept using only one picture and keep it clean with an easy to read booklet. Below some skratch from the first idea.
2008 | Format, progetti abitativi, logo
I have created a very simple color pallet to use with the logo and allow different combinations and mood.
See the complete design project
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