When Luca Ruggenenti asked me to design his first music CD booklet I accepted blindly. As soon as I’ve listened to the music (recorded at Stefano Castagna Studio and produced by Giovanni Ferrario) and learned the stories behind the lyrics I decided to make something completely out of standards. Once discussed the concept and the prints budget I started researching and sketching the artworks. The first idea was to make a pop-up booklet containing the CD, but I had no time and budget to project seven or more pop-up pages (each pop-up has its hollow punch, bends and glow areas). That’s why I focused on just one big pop-up (the fox) and an unconventional way to present the compact disc inside the booklet.

It’s not easy to get good print quality with reasonable prices (I’m near Brescia, Italy) and it’s even more difficult to find a small printing company interested in follow such a small and complex project (we print only 500 copies the first round). Hollow punches, bends, glow, hard cover, three kind of paper hand assembled. There was no time to make any print test because the dead line was too short: this happens most of the time and can have very funny consequences. All in all I’m very satisfied with the result and I wish to keep working on print projects (every day more rare).

2008 | Format, progetti abitativi, corporate identity

Format is a design company from Torino, Italy, that offers a wide range of tailor made design solutions.
“Format propone soluzioni abitative contemporanee e progetti di design, con grande attenzione al trend attuale ed all’originalità.”

The project, started as a redesign, changed completely the visual identity of the company. The first thing to do was to choose a new name (before was “Spinello”) and a new tag name (the old one was “mobili”). After a few months of researching and exchanging ideas I came up with “Format, progetti abitativi”. We decided to redesign everything, but at the same time create some standards to make the corporate identity extremely easy to use. I ended up with simple square modules and well balanced color palette. The project is still on going: new flickr account, soon on facebook and a cool external project.

www.formatabitativi.it

2008 | Format, progetti abitativi, Flash website

www.formatabitativi.it (website updated)

See the complete design project

2008 | Format, progetti abitativi, logo
I have created a very simple color pallet to use with the logo and allow different combinations and mood.

www.formatabitativi.it

See the complete design project